Not just a ghost writer

alt (Gaelic). Paragraph. Article.

I am a freelance copywriter with a focus on writing, editing and on-page SEO. Being Irish, I’ve been bestowed a name that requires an instruction manual to pronounce. Enter alt.

My ethos is clear and concise copy - no fluff. I’ve been copywriting for 10 years mostly across lifestyle (fashion, food and drinks). Some of the brands I have worked with include Jameson, Converse and Mytheresa.

I’m based in Berlin and do copywriting and consulting around the globe. Check out my services below and hit me up for any copy needs.

Copywriting & Editing

  • IDENTITY

    Tone of voice development

    Taglines & slogans

    Conceptualisation

  • STRATEGY

    Keyword research

    Content audits

    Content optimisation

    Content calendars

  • MARKETING

    Email marketing & newsletters

    Brochures & ebooks

    Press releases

    White papers

    Landing pages

    B2B & B2C copywriting

  • WEBSITE WRITING

    Copy refresh or website launch

    Web pages (homepage, about, services, contact, FAQ and anything else)

    Blog posts & articles

    On-page SEO (search engine optimisation)

    Product descriptions